Bob Eady is EVP, International Theatre at Crossroads Live, based in London. Bob’s career in theatre started when he realized it was possible to earn a living doing something he also enjoyed in his spare time. Since then, his experience has included the box office, marketing, theatre management and programming, general management, executive producer, and business affairs.

Bob has worked on a variety of shows in London, New York, regionally around the UK, and internationally. They include arena spectaculars, musicals (brand new and the classics), plays, and try-outs at the Edinburgh Fringe Festival. He has also been involved with one-off projects including the winning bid to stage the UK’s Millennium Exhibition and a layered reality immersive theatre experience at the Tower of London.

He has occupied senior positions with several theatre companies ranging from some of the biggest to small start-ups. These include the Really Useful Group, Imagination Group (Entertainments), The Criterion Theatre, Criterion Productions, Adam Spiegel Productions, LW Theatres, Stage Entertainment, Elliott Harper Productions, Password Productions, and Various Productions.

Of the numerous productions Bob has been involved with, the most exciting one is invariably the next one.